SEO is becoming more content centered as the years go by. Many of the changes made by Google last year made many of the traditional SEOs run for cover. However, the trends continue to change and the latest trends are discussed below.
Content marketing
Content marketing has continued to grow as a necessity for SEO. Content must be valuable and relevant in order to engage an audience. Therefore, this is the foundation of content marketing.
Content marketing is reaching maturity with the introduction of semantic search capabilities. The introduction of Google’s humming bird has meant that the search engine no longer simply looks for keywords. It also tries to grasp the meaning of the query made. It, therefore, will also list websites that are related to the search query in context.
Content freshness and length more important
Content freshness has always been important for SEO. Websites that fail to provide fresh or updated content are usually considered inactive by search engines and consequently receive lower rankings.
Content freshness is also important for obtaining high quality backlinks. Webmasters are becoming choosier when it comes to back links since there are so many websites to choose from. You, therefore, have to provide quality content in order to be considered for back linking.
Content length is being affected with the release of Google’s ‘in-depth articles’ feature. This feature helps users to find in-depth information on any topic. The feature highlights content that will remain relevant for several months or years after its publication.
Read Original Post from Link
No comments:
Post a Comment