Tuesday 19 August 2014

Find Me – How Long It Will Take to See the Fruits of Your Labor

Many people new to SEO expect to see immediate results for their SEO labors. They are surprised to find that their websites are not listed by Google immediately. The amount of time it takes for you to see your website on Google’s rankings greatly depends on how frequently your website’s content is indexed. If you want to find out the indexing pattern of your website, simply use site:command to display it.


 Websites that are crawled or indexed less frequently are given lower ranking. If your website is being crawled or indexed every week or within a lesser duration, any change made on your website will be picked up more quickly. This means that the results of optimizing a website that is being crawled more frequently will be seen much sooner.

What determines the crawl pattern?

 The crawl pattern for a website is never the same especially if new content is being added to it. The new crawl patterns, therefore, depend a great deal on the new content being added to the website. New content may include blogs, press releases, fresh content or updates on products or services. The more frequently the new content is added or updated, the more frequently Google will crawl the website. Websites that take a long time to update content or provide new content are seen by Google as being slow update websites. The crawl pattern for these websites is slow as the search engine determines that there is probably nothing new to index. The crawl pattern can be as slow as once a month or more.

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Friday 8 August 2014

WHAT IS INTERACTIVE CONTENT AND HOW IT WILL HELP YOU TO DO BETTER SEO

Interactive content is the essence of SEO. The variety of online resources is escalating at an exponential rate giving rise to tremendous competition between companies launching their products or services via website. Marketing world is constantly changing and marketers have rushed towards new means of promotion of their website or products. One of them is interactive content. Interactive content is the most effective way to help marketers to raise their level in marketing mix.
Blogs, comments, social media sharing, social media updates, online surveys, customer reviews, web apps, mobile apps etc are kinds of interactive content. Interactivity is the powerful tool that engages huge numbers of traffic and can be achieved only by quality yet interactive content.
Although majority of SEO success is strategy driven, these strategies rely heavily on fresh and interactive content. Interactive content is everything in digital marketing realms and without it, one can’t do better SEO. To guarantee user’s engagement it is vital that a website should be as interactive as possible.
While reading content online, the material giving more importance is that which makes users reflect or question certain point of views and make them curious to know more about it. If you fail to achieve this effect, rest assured users will move to the more alluring websites of competitors. Appealing content with appropriate usage of keywords is excellent way of keeping users engaged.
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